Pad campaign empowers girls

AS FEATURED IN THE CAPE ARGUS  30 JUNE 2016

THE latest #MillionComforts campaign has collected 1 683 000 pads over the first two weeks since launching again this month. The collection drive started on June 15 and, thanks to the generosity of readers and shoppers, the second week has brought in 846 000 pads. The campaign is a partnership between Independent Media, Dis-Chem and the Dis-Chem foundation. The drive is supported by Stayfree, The Local Choice pharmacy group, Lil-lets, Always and My-time. Barbara McGorian, marketing manager for Independent Media Gauteng, said the 2016 promotion had been a phenomenal success and the pads would help thousands of girls remain in school for a year. “Thanks to all the Independent Media readers for helping us achieve in just two weeks what #MillionComforts collected in 2015.” Penny Stein of the Dis-Chem foundation added: “We are absolutely thrilled with the #Million- Comforts donations so far. We have seen how our customers and staff have embraced this initiative to make a real difference in young girls lives. Obviously the more donated, the more girls and schools we can help. “Lets not forget a girl doesn’t get one pack of pads, we want to give her 12 packs for the year. If we can reach 3 million pads, this will impact enormously on so many young girls during their school-going years.” ● Visit Dis-Chem outlets or The Local Pharmacy shops to donate pads for R9.95.